Responsive Web Experience for a Digital Design Start-Up
WEB DESIGN · BRAND KIT
Introduction
Arisworks is a tech start-up based in Washington, DC that provides digital design services to its clients. I was responsible for designing its brand and a 3-page website. The goal was to solidify it's brand feel and guide potential clients to book their online consultation.
Role
Web Designer Brand Designer
Team
Contract Designer Collaborating with CEO & UX Team Lead.
Timeline
2 Weeks | May 2024
Standard scaling on mobile view
BRAND KIT
Bold with a Professional Touch
When collaborating with the CEO, it was clear that the company wanted an emphasis on Diversity and an inclusive work environment. With that in mind, I thought of colors and typography that evoke emotions of happiness, clarity, professionalism.
RESULTS
Landing their first client!
After launching, we saw that our metrics showed a large number of site traffic in the first week. Arisworks has since been able to partner with 2 clients in their first year!🎉 Further improvements in the UX can help reduce bounce rates and strengthen client acquisition.